'Tough Love' is the second album from English soulstress Jessie Ware.
Widespread critical acclaim, a Mercury Prize nomination and an endorsement from the queen of pop Katy Perry is not a bad reception for a debut album. Jessie Ware took music by storm when she came out of nowhere to release one of the hottest debut albums of 2012 with 'Devotion'. For everybody who has kept an eye on her though, the real question is, where does she go from that?
The question is answered firmly when you first hit play and are introduced to the title track of her newest effort, lead single 'Tough Love'. The track is the first of Ware's that experiments with the South London singer's incredible vocal range as she soars into the opening lyrics with notes that are miles higher than the big notes she hit on her first album. This is a risk that to great success is taken over and over again throughout the album on songs such as 'Say You Love Me', 'Champagne Kisses' and 'Desire'.
It's not just the singing that has undergone a thoroughly beneficial makeover either. In hiring a new producer, Ware opts not to play it safe and go for the sound that she knows has made her popular. She instead takes her sophomore effort as a chance to try out new directions. This doesn't mean she throws out the classy, understated soul from the first album ('Cruel', 'Sweetest Song'). It just means that she tries out her voice on many new beats (even a classical feel on 'Pieces'), and more often than not, it pays off ('Want Your Feeling', 'Keep on Lying')
In going for broke and working hard to make an album that is bigger than 'Devotion', Ware made the right decision. She pushed herself to try out new things, she's gotten the opportunity to collaborate with new people and she's still preserved the sweet tint in her vocals that keep her fans coming back for more. The result? An album where every song is memorable, two top 40 singles (a feat she didn't managed once on her last album) and surely a place among the successful female British singers of this decade. Jessie Ware still has room to progress and I'm sure that even with this album as an excellent checkpoint, Ware will continue to push herself to do even better and aim even higher because she knows the meaning and the benefits of tough love.
9/10
Click here to watch the video for the album's most successful single 'Say You Love Me'