'Reincarnated' is the new album by Snoop Dogg's new reggae influenced personality 'Snoop Lion'. Snoop Lion was born after a spiritual journey to Jamaica where a priest supposedly rechristened Snoop Dogg as Snoop Lion.
Despite the strange thoughts that people might associate with a well known rapper such as Snoop Dogg having a complete change in career path at his age, the album works as a reggae-rap fusion. The move was actually quite smart as it's only so easy to be a 41 year old rapper especially in the modern world of hip-hop. The music itself succeeds in sounding like a laid back reggae album with the ability to keep Snoop Lion's ice cool phrasing "We all feel hurt, here's mine".
My dad is a big fan of reggae artists such as Aswad and UB40 and doesn't think that Major Lazer does a superb job at keeping the reggae vibe alive. Myself, I think it gives off the feel of a laid back trip to the beach. The lyrics are very much like those you could find in a reggae album with strong mentioning of smoking marijuna ('Here Comes the King', 'Smoke the Weed'). In addition, the album is backed up by an impressive list of guest appearances including Chris Brown, Akon, Drake, Rita Ora, Miley Cyrus and Busta Rhythms among many others.
In conclusion, the album represents the exploration of new ground on the rap front and is a pioneering effort by Snoop. While it may not totally tickle the fancies of reggae junkies out there, it still works perfectly as an album to put on at the end of a long day, and dream of travelling to the Caribbean for what is a very pleasurable hour.
9.5/10
THE ALBUM IS AVAILABLE IN THE UK AND THE US
Click here to watch the video for his single with Miley Cyrus 'Ashtrays and Heartbreaks'
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